thom browne x ASICS the corner shop at selfridges
introducing the thom browne for ASICS GEL-KAYANO™ 14

... meet me at the water cooler ...

thom browne’s signature office fantasia is on its way to oxford street...

unveiling thom browne’s reinterpretation of the iconic ASICS GEL-KAYANO™ 14, an immersive space reflecting the collaboration’s clean lines and innovative craftsmanship is taking over the corner shop at selfridges...

guests are invited into the thom browne x ASICS sportstyle universe with streamlined window displays that reflect the brand’s familiar repetition of lines. the foundation of all good tailoring...

along the oxford street windows, the thom browne x ASICS GEL-KAYANO™ 14 occupies the focal point atop a series of paper sculptures. piece by piece, the papers take on a solid form inspired by thom browne’s 4-bar motif. the shoe is meticulously tailored, merging running performance technology with tailored accents like sleek piping, grosgrain ribbon and a leather
exterior...

simple office elements set the tone of the windows, creating a surreal office world of repetition and reflection. ready-to-wear pieces are arranged in the glimmer of a steel desk and an office-inspired ceiling panel that casts reflections on the glossy surfaces below. the entire space enveloped in white blinds, transporting the viewer to a mid-century american bank...

inside, bags are arranged on brushed stainless-steel cabinets, across from ties, hats and socks displayed on central glass vitrines. the thom browne for ASICS displayed in jewelry cases provide a focal point for the collaboration and elevate the footwear as a rare object. for the office and the field...

no day at the office is complete without a water break. at the main entrance, an oversized water cooler reminds all prospective athletes to stay hydrated...

thom browne for ASICS grey, black and white editions are available from march 2, 2026 at selfridges corner shop, with selfridges serving as the exclusive launch partner for the white edition...