THE WORLD OF GREY

thom browne seongsu pop-up, capsule collection 
with SEVENTEEN'S joshua

stage 35 seongsu, seoul
september 2024

thom browne launches a pop-up store at seongsu; "the world of grey" open from september 27th to october 13th featuring a surf-inspired visual installation, special eyewear collection, made-to-order bag experience, and the exclusive capsule collection. the store and collection draw inspiration from mid-century americana surf and skateboard culture, reimagined through browne's signature aesthetic.

the new capsule collection celebrates the seongsu pop-up event, beginning with thom browne’s signature preppy emblems, inspired by hector and marine motifs. original artwork enhances classic ready-to-wear pieces, thom browne's eyewear strap and newly crafted handmade eyewear make their world debut.

specially designed for the event, the collection also features a coach jacket, pleated skirt, and board shorts made from lightweight tech nylon—echoing the effortless style of east coast boardwalks.


welcome to thom browne seongsu...